Our goal is to build a global community with a local presence in all major cities around the world. We believe, that a broad global footprint will increase the value of the community for all members, so they can travel anywhere in the world, knowing they will have trusted friends away from home.
We believe, that at least 10m people would enjoy being part of our community, defined as the top 10% population (by income) of the top 300 cities in the world with an affinity for the good life.
For the next 5 years, our “Strategy 2022” has a tangible goal of growing our community to 100’000, a small but realistic portion of our overall full potential. This will leave room for further growth in the long-term. We believe that this pace of growth will allow us to keep the integrity of our community, one of our key selling points, intact during the growth period.
In addition to member growth, we are striving to expand our services offering to our target segment to further increase our value-add to members and increase the average revenue per member for ASW.
Today we are providing three value-add services to our members: Experiences, VIP nightlife and bespoke travel.
- We are offering about 100 events per month, ranging from small local gatherings to our major Flagship events in Gstaad and Saint-Tropez, for which we charge a fee.
- Further, we offer VIP access to the global nightlife through The World’s Finest Clubs. We offer our members free access to a network of 200 high-quality clubs around the world and a nightlife concierge.
- We also cater to the higher end of our audience by providing them with bespoke travel arrangements though ASW Travel.
We believe there is potential to expand our service offering in the future.