Board of directors

Board of Directors

Patrick Liotard-Vogt is Chairman of the Board of Directors. Born 1984, the Swiss citizen began his career as entrepreneur and investor in 2002. He has been active in the digital media space ever since and served as member of the Board of Directors of Amiado AG (operator of www.students.ch) and Chairman of the Board of Avivum AG (operator of www.usgang.ch). Both companies were sold to Axel Springer Schweiz AG in private M&A transactions. Between 2012 and 2013, Patrick served on the Board of Directors of Sallfort Privatbank AG, a private bank based in Zurich. He also served on the Board of Directors of Diners Club Schweiz AG between 2011 and 2014. Patrick Liotard-Vogt is also active in the real estate sector and co-founded and chairs REP Real Estate Projects AG. HE is also the Chairman of the ASMALLWORLD Foundation.
Michael Manz is an entrepreneur and investor in hospitality and tourism. He was born in Switzerland in 1980 and represents a family tradition in hospitality of over 125 years. He holds a Masters of Music degree from Zürich Conservatory and an MBA from SDABocconi. As founding partner of the boutique hospitality firm 'Swiss Hospitality Partners' he strategically consults hotel owners all over the world. He also founded the 'Swiss Hospitality Collection' where he successfully consulted more than 40 hotels. He is also member on the board of 'Oro Verde Hotels' in Ecuador, a company that manages a portfolio of 7 hotels in South America. Michael also brought the Ritz Carlton brand to Switzerland, by opening their first hotel in Geneva, the Ritz Carlton hotel de la Paix. Michael Manz lives in Zurich, is married and has 3 children.
Jan Luescher is Chief Executive Officer of the ASW Group and responsible for the execution of the group strategy. He joined the company in November 2016. Jan was born in Zurich in 1981 and is a Swiss citizen. He holds an MBA from the Nanyang Business School in Singapore and a Master in Strategy & International Management from the University of St. Gallen in Switzerland. Before joining ASW, Jan worked at Bain & Company, a leading strategy consulting firm, for over 10 years and was stationed in Zurich, Johannesburg and New York. He primarily focused on strategy definition and execution, customer loyalty and organizational design. In his position as CEO of ASW, Jan Luescher oversees the execution of the company’s growth strategy and is responsible for the strategy of the group businesses.
Alexander Koenig is founder of First Class & More and an expert in hospitality and tourism with a focus on loyalty programs. He was born in Munich in 1975 and is a German citizen. Alexander holds a PhD and Master in Business Management from the University of Mainz in Germany. He started his professional career in 2000 as a consultant at the Boston Consulting Group. In 2004 he joined McKinsey & Co. where he was part of the European Marketing Practice. In 2008, he moved to Dubai and worked several years as the Head of Branding and Market Research for Emirates NBD. During his time in Dubai, Alexander started his own company First Class & More which became the leading German insider portal for smart luxury travel. In 2018, First Class & More became part of the ASW Group and Alexander Koenig is now Managing Director of the First Class & More International AG.