The Solo Cruise Company Sets Sail as ASMALLWORLD AG Expands its Portfolio of Travel Brands


ASMALLWORLD AG / Key word(s): Product Launch
The Solo Cruise Company Sets Sail as ASMALLWORLD AG Expands its Portfolio of Travel Brands
17.05.2024 / 06:00 CET/CEST

The Solo Cruise Company Sets Sail as ASMALLWORLD AG Expands its Portfolio of Travel Brands

Zurich, 17.05.2024 – ASMALLWORLD AG proudly unveils its latest brand, The Solo Cruise Company, a travel agency focused on cruise products designed exclusively for solo travellers. This innovative addition to ASMALLWORLD’s portfolio of travel brands, strategically taps into the growing interest in solo travel, specifically amongst senior women, within the luxury cruise market.

The Solo Cruise Company, a dedicated brand of ASMALLWORLD AG, is committed to enhancing the solo travel experience within the cruise industry. Partnering with prestigious cruise lines, including Aqua Expeditions, Atlas Ocean Voyages, Crystal Cruises, Explora Journeys, Oceania Cruises, Ponant, Regent Seven Seas Cruises, Seabourn, Scenic, and Silversea Cruises, the company focuses on curating a selection of cruise products that cater specifically to the needs of solo travellers.

“We are excited to introduce The Solo Cruise Company, a distinctive addition to our travel portfolio. This brand reflects our commitment to providing diverse and personalised travel experiences, catering specifically to the unique needs of solo travellers,” says ASMALLWORLD CEO Jan Luescher.

Two Types of Offers: Fully Hosted Journeys and Cruise-Only Featured Journeys

The brand’s marquee offering, Fully Hosted Journeys, exclusively designed for solo female travellers aged 55 and above, emphasises fostering connections and enriching experiences. Dedicated hosts from The Solo Cruise Company accompany these travellers not only throughout the cruise but also during curated pre- or post-cruise itineraries, ensuring a unique and comprehensive solo travel experience from arrival to departure.

The offering is complemented by Featured Journeys are a selection of hand-picked offers for solo travellers representing the best options for solo travellers in the market, focusing on high quality journeys with competitive pricing and a seamless solo cruising experience.

The Solo Cruise Company – Luxury Cruises for Solo Travellers

The Solo Cruise Company was conceived by seasoned travel expert Grant Holmes and his partner Michael Cooper, who have extensive knowledge of the cruise industry, both as travel agents and as travellers. The couple realised that many solo female travellers would love to go on a cruise but are intimidated by the thought of embarking on such a journey on their own. This is why The Solo Cruise Company focused on Fully Hosted journeys where a dedicated host is taking care of a group of female travellers, making sure they are cared for before, during and after their journey.

“We really felt that many solo travellers are held back by the current offers in the market. They are usually focused on couples travelling together and do not consider the specific needs of solo travellers. We wanted to change that and enable these women to go on the journey of a lifetime, feeling safe and making new friends,” says Grant Holmes, Co-Founder of The Solo Cruise Company.

More information can be found on:


This press release and further information can be found at



ASMALLWORLD is the world’s leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem that enables and inspires members to travel better, experience more and make new connections.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1,000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

Other businesses in the ASMALLWORLD travel & lifestyle ecosystem include:

ASMALLWORLD Collection, a high-end online hotel booking engine focused on the world’s most admired hotels, offering the unique “ASMALLWORLD VIP Rate,” which allows customers to enjoy exclusive travel benefits at no extra cost.

ASMALLWORLD Private, a high-end travel agency offering personalised travel curation services.

ASMALLWORLD Hospitality, a hospitality consulting and management consultancy that supports owners and developers of hospitality assets throughout the different lifecycle stages of their assets, including acquisition, development, operations and exit.

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices.             

The World’s Finest Clubs, the world’s leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world., a flight booking engine, focused on Business and First-Class flights.


For more information, please visit:



Jan V. Luescher, CEO
Seidengasse 20
8001 Zurich



The statements contained in this press release may constitute "forward-looking statements". Such can be identified, for example, by the use of the words "may," "will," "should," "plan," "expect," "anticipate," "estimate," "believe," "intend," "project," "target," "seek," or "aim," or the negative of these words or comparable expressions.

Forward-looking statements involve a number of known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Issuer or its industry to be materially different from any future results, level of activity, performance or achievements expressed or implied by such forward-looking statements.

The issuer undertakes no obligation to publicly update or revise any forward-looking statements contained herein, whether as a result of new information, future events or otherwise.



End of Media Release

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