ASMALLWORLD AG partners with IHG Hotels & Resorts to expand ASMALLWORLD Collection hotel portfolio


ASMALLWORLD AG / Key word(s): Partnership
ASMALLWORLD AG partners with IHG Hotels & Resorts to expand ASMALLWORLD Collection hotel portfolio
02.03.2023 / 06:00 CET/CEST

ASMALLWORLD AG partners with IHG Hotels & Resorts to expand ASMALLWORLD Collection hotel portfolio

Zurich, 02.03.2023 - ASMALLWORLD AG announces a new partnership with IHG Hotels & Resorts Luxury & Lifestyle programme, giving its online hotel booking platform ASMALLWORLD Collection access to more than 180 world-renowned hotels from brands like InterContinental, Regent Hotels & Resorts or Kimpton Hotels & Restaurants. This latest expansion to the ASMALLWORLD Collection will provide travellers with an even greater selection of stays and benefits at popular destinations all over the world.

Today, ASMALLWORLD announces that it has partnered with IHG Hotels & Resorts Luxury & Lifestyle programme which includes more than 180 hotels from brands like InterContinental, Regent Hotels & Resorts or Kimpton Hotels & Restaurants. As a result of this new partnership, the ASMALLWORLD Collection (, the company's online hotel booking platform, now has access to all participating properties and can start offering them to its customers.

The ASMALLWORLD Collection will be adding the most desirable hotels to its booking platform in the coming weeks, increasing its inventory of luxury hotels even further.

When booking IHG hotels with the ASMALLWORLD Collection, customers will now receive VIP benefits like room upgrades, up to US$ 100 hotel credit, breakfast for two, and late check-out. Additionally, customers will now also be able to earn IHG One Rewards loyalty points on their stays, making booking IHG hotels with the ASMALLWORLD Collection even more attractive.

“By partnering with IHG’s Luxury & Lifestyle programme, we can now offer even more exciting properties to our extensive portfolio of luxury hotels, offering our customers more options and more extraordinary VIP benefits at sought-after destinations,” says ASMALLWORLD CEO Jan Luescher.

ASMALLWORLD Collection continues to grow, over 1’500 hotels & resorts

The ASMALLWORLD Collection is a high-end online hotel booking platform, focusing exclusively on the world's best hotels, while offering its customers VIP benefits like room upgrades or US$ 100 hotel credit at no extra cost.

Customers can also earn loyalty points with five of the world's leading loyalty programs when booking with the ASMALLWORLD Collection: Marriott Bonvoy, Hilton Honors, World of Hyatt, IHG One Rewards, and Shangri-La Golden Circle. Earning loyalty points with these programs is usually limited to the hotels’ websites, providing another important advantage for ASMALLWORLD over other online travel agencies.

The ASMALLWORLD Collection launched its services in 2020 with just over 500 hotels. Since then, over 1’000 hotels have been added to its luxury hotel portfolio. The service will continuously expand its selection of world-class hotels to offer its customers more booking options in popular destinations as well as exciting new travel destinations.

ASMALLWORLD is part of Virtuoso, the invitation-only network of leading luxury travel agencies, as well as many of the world's most highly regarded preferred travel agency programs, including Hyatt Privé, IHG Luxury & Lifestyle, Marriott Stars/Luminous, Hilton Impresario, and Shangri-La Luxury Circle.

For more information, please visit

About IHG Hotels & Resorts®

IHG Hotels & Resorts (InterContinental Hotels Group) is a leading global hotel company that offers a diverse range of brands and properties for guests to choose from. With over 6’000 hotels in nearly 100 countries, IHG is dedicated to providing guests with comfortable and convenient accommodations, no matter where their travels take them.

IHG's Luxury & Lifestyle program includes a collection of high-end hotels and resorts that are part of the InterContinental Hotels Group (IHG). The program offers guests an elevated level of service and luxury amenities, such as exclusive check-in and check-out areas, complimentary breakfast, and a dedicated concierge team.

The Luxury & Lifestyle program includes brands such as InterContinental, Regent Hotels & Resorts, and Kimpton Hotels & Restaurants which include stays located in some of the most desirable destinations in the world, such as Paris, London, New York, Sydney, and Bora Bora.

Guests at Luxury & Lifestyle hotels can expect the highest level of service and attention to detail, with staff trained to anticipate and exceed their needs. The properties feature high-end amenities such as spas, fitness centres, and fine dining restaurants, providing a truly luxurious experience.

For more information, please visit


ASMALLWORLD is the world’s leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which enables and inspires members to travel better, experience more and make new connections.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1’000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem include:


ASMALLWORLD Collection, a high-end online hotel booking engine focused on the world’s most admired hotels, offering the unique “ASMALLWORLD VIP Rate” which allows customers to enjoy exclusive travel benefits at no extra cost

ASMALLWORLD Private, a high-end travel agency offering personalised travel curation services

ASMALLWORLD Hospitality, a hospitality consulting and management consultancy, which supports owners and developers of hospitality assets throughout the different lifecycle stages of their assets, including acquisition, development, operations and exit

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices              

The World’s Finest Clubs, the world’s leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world


For more information, please visit:



Jan V. Luescher, CEO
Seidengasse 20
8001 Zurich



The statements contained in this press release may constitute "forward-looking statements." Such can be identified, for example, by the use of the words "may," "will," "should," "plan," "expect," "anticipate," "estimate," "believe," "intend," "project," "target," "seek," or "aim," or the negative of these words or comparable expressions.

Forward-looking statements involve a number of known and unknown risks, uncertainties, and other factors that may cause the actual results, level of activity, performance, or achievements of the Issuer or its industry to be materially different from any future results, level of activity, performance, or achievements expressed or implied by such forward-looking statements.

The issuer undertakes no obligation to publicly update or revise any forward-looking statements contained herein, whether as a result of new information, future events, or otherwise.

End of Media Release

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