ASMALLWORLD AG now offers customer more than 1,000 hotels to book with the ASMALLWORLD Collection


ASMALLWORLD AG / Key word(s): Product Launch

29-Apr-2021 / 18:22 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.

ASMALLWORLD AG (SWX:ASWN) now offers customer more than 1,000 hotels to book with the ASMALLWORLD Collection

Zurich, 29.04.2021 - ASMALLWORLD AG has announced that the ASMALLWORLD Collection, its online hotel booking engine, now offers customers more than 1'000 of the world's best hotels: an increase of 400 from when the service went live in July 2020. This milestone follows the recently announced agreements with Hyatt, Marriott, Hilton and Shangri-La, all of which have welcomed ASMALLWORLD into their preferred travel agency programs, giving ASMALLWORLD access to their large hotel inventory.

Today, ASMALLWORLD announced that the ASMALLWORLD Collection (, its online hotel booking engine, has expanded its offering to more than 1'000 hotels.

The ASMALLWORLD Collection focuses exclusively on the world's best hotels, while offering its customers extraordinary benefits like room upgrades and US$ 100 hotel credit at no extra cost. The service is open to ASMALLWORLD members as well as non-members.

The ASMALLWORLD Collection launched its services in July 2020 with 600 hotels. Since then, an additional 400 hotels have been added, offering customers more choices for existing destinations, as well as expanding the geographic reach of the Collection to new destinations.

Going forward, more hotels will be added on an ongoing basis to reach the near-term target of 1'200 hotels, which should be achieved towards the end of 2021.

"The ASMALLWORLD Collection now offers an incredible selection of the world's best hotels and with our exclusive 'ASMALLWORLD Preferred Rate,' we offer our customers extra benefits at no additional cost. It really is now a fantastic offering just a few months after launch, and I am confident that this online travel business has the potential to become a significant contributor to our bottom line once global travel activity resumes," comments ASMALLWORLD CEO Jan Luescher.

New partnerships with the world's leading hotel groups

The ASMALLWORLD Collection has partnered with four major hotel chains: Hyatt, Marriott, Hilton and Shagri-La. All of them have welcomed ASMALLWORLD to their preferred travel agency programs, giving the company access to a large pool of hotels to choose from.

In addition, these partnerships allow ASMALLWORLD to offer its customers additional benefits like room upgrades and US$ 100 hotel credit at no extra cost.

As announced in March, customers now also have the opportunity earn loyalty points with four of the world's leading loyalty programs when booking with the ASMALLWORLD Collection: World of Hyatt, Marriott Bonvoy, Hilton Honors and Shangri-La Golden Circle. Earning loyalty points with these programs is usually limited to their own sales channels and is another important advantage for ASMALLWORLD over other online travel agencies.



ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which enables and inspires members to travel better, experience more and make new connections.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem include:

ASMALLWORLD Private, a high-end travel agency offering personalised travel curation service

ASMALLWORLD Collection, an online hotel booking engine focused on the world's most admired hotels, offering the unique "ASMALLWORLD Preferred Rate" (expected to go live in Q1 2020)

ASW Hospitality, a hotel management company that operates and manages the iconic North Is-land resort in the Seychelles

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

For more information, please visit:


Jan Luescher, CEO
Löwenstrasse 40
CH-8001 Zurich

End of ad hoc announcement

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