ASMALLWORLD AG and Miles & More extend their partnership


ASMALLWORLD AG / Key word(s): Alliance/Contract

01-Feb-2021 / 17:45 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.

Press release

ASMALLWORLD AG (SWX:ASWN) and Miles & More extend their partnership

Zurich, 01.02.2021 - Today, ASMALLWORLD AG announced that it has extended its partnership with Miles & More, the frequent flyer and award programme of the Lufthansa Group. With its Prestige membership, ASMALLWORLD offers its customers many benefits that make travel more enjoyable, including 250,000 award miles from Miles & More, which can be redeemed for flights or other benefits. Both parties are very satisfied with the cooperation so far and look forward to working together in the future.

ASMALLWORLD AG and Miles & More GmbH, operator of Europe's leading frequent flyer and rewards programme, have extended their partnership. The two parties first began cooperating at the end of 2017 to jointly offer the ASMALLWORLD Prestige membership. With this membership, customers benefit from exclusive travel privileges, including 250,000 Miles & More award miles, which can be redeemed for flights or other benefits. The ASMALLWORLD Prestige membership is offered for EUR 5,200.

"Our partnership with Miles & More has been very positive for both parties, so I'm thrilled to continue this strong collaboration with such a trusted partner, offering real benefits to our members," comments ASMALLWORLD CEO Jan Luescher.

The ASMALLWORLD Prestige Membership - "Travel the World in Style"

The ASMALLWORLD Prestige Membership offers its customers exclusive travel privileges. It covers all essential travel needs, allowing customers to travel in comfort and style.

Partners for this exclusive travel membership include Miles & More, DISCOVERY, Jumeirah and Sixt.

The ASMALLWORLD Prestige Membership has a sales price of EUR 5,200 and includes the following travel privileges:

  • 250,000 award miles from Miles & More
  • Unlimited access to over 900 airport lounges with DragonPass
  • The World's Finest Clubs membership, which gives exclusive VIP access to over 200 clubs and bars around the world
  • DISCOVERY Black status at all Global Hotel Alliance hotels such as Kempinski or Anantara
  • Jumeirah One Gold status
  • Diamond status with Sixt
  • Access to ASMALLWORLD, the world's leading lifestyle community

More information about the membership can be found here:


About Miles & More

Miles & More is Europe's leading frequent flyer and award programme. More than 25 years of experience and cooperation with over 300 partner companies worldwide make Miles & More GmbH an expert in successful customer targeting and retention. Especially in the core markets of Germany, Austria and Switzerland, the programme's more than 300 partners benefit from access to a demanding target group. The company was launched in Germany in 1993 with seven program partners and has been an independent company since September 2014 as a wholly owned subsidiary of Deutsche Lufthansa AG. Managing directors are Sebastian Riedle and Dr. Oliver Schmitt. The company has developed into a strong brand in a variety of areas - whether in the award business and program operations or the offers and services in Sales & Retail and in the financial area.

With the flight award as the emotional heart and unique selling point of the programme, the Lufthansa WorldShop and more than 270 partners outside aviation, Miles & More is strongly positioned along the entire travel chain. In addition, Miles & More GmbH operates nine Lufthansa WorldShop stores with more than 800 square metres of sales space at the airports in Frankfurt, Munich, Berlin-Brandenburg, Hamburg, and Düsseldorf. The online shops and entice customers with more than 3,000 attractive rewards in the categories of luggage, electronics, living, accessories, sports & wellness, children, wine and Lufthansa & Aviation. With selected products from more than 400 premium brands, there is something for everyone. The Miles & More credit card also enables participants to collect award miles easily in everyday life.

More information at and at


This press release and further information can be found at


ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences, the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which inspires members to travel better, experience more and make new connections.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, book hotels, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world to flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem include:

ASMALLWORLD Collection, an online hotel booking engine focused on the world's best hotels, offering customers the exclusive "ASMALLWORLD Preferred Rate" with extraordinary benefits at no additional cost

ASMALLWORLD Private, a high-end travel agency offering personalised travel curation service

ASW Hospitality, a hotel management company that operates and manages the iconic North Is-land resort in the Seychelles

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

For more information, please visit:


Jan V. Luescher, CEO
Löwenstrasse 40
8001 Zurich

End of ad hoc announcement

show this