ASMALLWORLD AG becomes a member of the Shangri-La Luxury Circle preferred travel agency program


ASMALLWORLD AG / Key word(s): Alliance

20-Jan-2021 / 17:45 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.

Press release

ASMALLWORLD AG (SWX:ASWN) becomes a member of the Shangri-La Luxury Circle preferred travel agency program

Zurich, 20.01.2021 - Today, ASMALLWORLD AG announced that it will become a member of the Shangri-La Luxury Circle preferred travel agency program. The program will enable ASMALLWORLD to offer its customers even more benefits when booking stays at participating Shangri-La hotels online via the ASMALLWORLD Collection or with ASMALLWORLD Private, the company's bespoke travel curation service.

Today, ASMALLWORLD AG announced that it will become a member of the Shangri-La Luxury Circle program. The program is available only to select travel agencies which have been pre-approved by Shangri-La.

Becoming a member of the Luxury Circle will allow the ASMALLWORLD Collection to expand the number of hotels which customers can book online, while also offering them additional perks when staying at participating Shangri-La hotels.

Hotels can be booked online via the ASMALLWORLD Collection ( or with a travel designer via ASMALLWORLD Private (

Shangri-La Luxury Circle - preferred travel agency program with many benefits

Shangri-La Luxury Circle is a preferred travel agency program for travel agencies pre-selected by Shangri-La. The program allows participating travel agencies to offer their customers additional benefits when staying at participating hotels.

Benefits include complimentary room upgrades at the time of booking, early check-in and late check-out (subject to availability), complimentary full breakfast for two and hotel credit up to USD 100 during the stay.

ASMALLWORLD Collection offering keeps expanding

Joining the Shangri-La Luxury circle, will allow the ASMALLWORLD Collection to further expand its hotel offering, resulting in an even broader set of options for its customers when booking hotels online.

ASMALLWORLD will officially join the Luxury Circle program today and Shangri-La hotels will be continuously added to the ASMALLWORLD Collection over the coming weeks.

Shangri-La Luxury Circle benefits will be available immediately for all participating hotels when booked via an ASMALLWORLD Private travel designer.

About Shangri-La Hotels and Resorts

Shangri-La Hotels and Resorts, an iconic flagship brand of the Shangri-La Group, puts 'service from the heart' at the core of its distinctive Asian hospitality experience. Through imaginative and nature-inspired design, delightful culinary and cultural experiences, and its authentic and thoughtful service, the brand enables guests to realise their own moments of Shangri-La.

Today, the brand experience is brought to life in over 80 deluxe hotels and resorts at destinations around the world, including Australia, Canada, Mainland China, Hong Kong SAR and Taiwan, Fiji, France, India, Indonesia, Japan, Malaysia, Mauritius, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Sultanate of Oman, Thailand, Turkey, the United Arab Emirates and the United Kingdom.

For more information, please visit

This press release and further information can be found at


ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences, the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which inspires members to travel better, experience more and make new connections.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, book hotels, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world to flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem include:

ASMALLWORLD Collection, an online hotel booking engine focused on the world's best hotels, offering customers the exclusive "ASMALLWORLD Preferred Rate" with extraordinary benefits at no additional cost

ASMALLWORLD Private, a high-end travel agency offering personalised travel curation service

ASW Hospitality, a hotel management company that operates and manages the iconic North Is-land resort in the Seychelles

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

For more information, please visit:


Jan V. Luescher, CEO
Löwenstrasse 40
8001 Zurich

End of ad hoc announcement

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