ASMALLWORLD AG announces 2019 full year results; revenues grew by 55% and profitability achieved ahead of schedule


ASMALLWORLD AG / Key word(s): Annual Results

19-March-2020 / 07:00 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.

Press release

ASMALLWORLD AG (SWX:ASWN) announces 2019 full year results; revenues grew by 55% and profitability achieved ahead of schedule

Zurich, 19.03.2020 - ASMALLWORLD AG today announced its full year results for 2019. The company looks back on a year of strong growth, with revenues reaching CHF 13.7M, an increase of 55% compared to last year. The company also managed to achieve profitability, ahead of its own expectations and despite investments into its service expansion and acquisition costs for LuxuryBARED. EBITDA increased to CHF 1.5M from CHF -2.3M in 2018. The company's cash balance stood at CHF 6.9M at the end of the year compared to CHF 6.1 at the end of 2018.

ASMALLWORLD Group's growth was strong in 2019. Revenues rose from CHF 8.8M to CHF 13.7M, representing an increase of 55%. The company's initial revenue guidance of CHF 12.0 to 12.5M at the beginning of the year was thus significantly exceeded. The number of members grew by 21%, from 47,800 to 57,900, and the average revenue per user (ARPU) rose by 12%, from CHF 231 to CHF 257.

The EBITDA margin improved from -26% in 2018 to +11% in 2019 and the company's activities resulted in an EBITDA of CHF 1.5M for 2019, compared to CHF -2.3M in 2018. This positive outcome was driven by growth across all businesses, the absence of costs related to the company listing which impacted the 2018 result as one-offs and the full consolidation of First Class & More. The company presents a balance sheet with a cash position of CHF 6.9M compared to 6.1M at the end of 2018.

"We look back on a great year with a lot of operational progress. The continued expansion of our services and operational improvements across all our businesses allowed us to achieve profitability for the group, ahead of what we had initially planned," comments ASMALLWORLD CEO Jan Luescher.


Subscriptions segment grew by 43%

The Subscriptions segment increased its revenues by 43% to CHF 7.3 million, compared to CHF 5.0 million in the previous year. The EBITDA margin improved from -41% to 19%.

For the company's core business, the ASMALLWORLD Community, two new versions of the ASMALLWORLD mobile app were launched for iOS and Android. These new apps significantly enhanced the user experience with an exciting new look. Redesigned from the ground up, all existing app functionality was refined and improved, while new functionality like "Discovery Modes" was added to further enrich the offering.

In addition, the ASMALLWORLD Explorer, a digital travel & lifestyle magazine, was launched with its own original content, written by expert writers on a daily basis. The Explorer will increase user engagement and allows for a more content-driven member acquisition strategy.

The ASMALLWORLD premium memberships, Prestige and Signature, in partnership with Miles & More, Etihad, and other international travel partners, continued to sell well and grew slightly year on year. The memberships offer up to 1,000,000 miles from Etihad Guest, or 250,000 miles from Miles & More, which can be used for flight bookings and upgrades. Further, the memberships offer additional travel privileges with hotels, car rental companies, and airlines, as well as unlimited access to airport lounges and nightclubs.

First Class & More, the group's smart luxury travel business, continued to expand sales in its core markets Germany, Austria and Switzerland with its German language business. In addition, a new English language service was launched mid-year which is slowly growing the customer base internationally, outside its traditional core market.

The World's Finest Clubs, the world's leading nightlife concierge, kept its membership base steady and just completed a major upgrade of its CRM system to serve its customers even better in the future.

Services segment grew by 51%

The Services segment increased its revenue by 51% from CHF 3.8 million to CHF 5.7 million in 2019. This growth is was primarily realised through the contribution of First Class & More's service business, an increase of events and event-sponsoring, and the expansion of the travel business. The EBITDA margin improved from -6% to 1%.

The increase in the travel business was achieved through the acquisition and integration of LuxuryBARED into the operations of ASMALLWORLD. The renamed company offers highly personalised luxury travel arrangements for its customers. In 2019 the service was relaunched as ASMALLWORLD Private, offering its services to ASMALLWORLD members as well as to external customers. The acquisition and the ramp-up of this business resulted in one-off transaction costs and ongoing investments during the year.

The number of ASMALLWORLD events increased by 14% compared to the previous year. RSVPs to events increased by a similar margin. Events are generally offered to all community members and range from free get-togethers to large weekend events with a price point of several thousand Swiss francs. The proportion of paid events has also increased, resulting in additional revenue for ASMALLWORLD from its event activities.

The company also celebrated the 10-year anniversary of its annual Winter Weekend in Gstaad with a 3-day event at the prestigious Gstaad Palace. The event attracted many international sponsors like Virgin Cruises and contributed positively to the Services revenue growth.

Earnings call and further information

ASMALLWORLD AG will hold a conference call later today to provide additional details and commentary for the 2019 results. The call starts at 3pm CET.

To participate in the call, please use the confirmation code 3595877 and the following dial-in numbers:

Switzerland: +41 (0)43 550 0294

United Kingdom: +44 (0)208 089 2860

Germany: +49 32214219720

United States: +1 334-777-6978

The 2019 Annual Report as well as the presentation for the 2019 Earnings Call are available for download on the ASMALLWORLD AG website at:

This press release and further information can be found at


Definition of EBITDA as alternative performance measure: Earnings before interest (including all financial income and expenses), taxes, depreciation and amortization


ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which enables and inspires members to travel better, experience more and make new connections.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem include:

ASMALLWORLD Private, a high-end travel agency offering personalised travel curation service

ASMALLWORLD Collection, an online hotel booking engine focused on the world's most admired hotels, offering the unique "ASMALLWORLD Preferred Rate" (expected to go live in Q1 2020)

ASW Hospitality, a hotel management company that operates and manages the iconic North Is-land resort in the Seychelles

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

For more information, please visit:


Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich

End of ad hoc announcement

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