ASMALLWORLD AG launches personalised luxury travel curation service «ASMALLWORLD Private»


ASMALLWORLD AG / Key word(s): Product Launch

03-Dec-2019 / 20:00 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.

Press release

ASMALLWORLD AG (SWX:ASWN) launches personalised luxury travel curation service «ASMALLWORLD Private»

Zurich, 03.12.2019 - ASMALLWORLD AG (SWX: ASWN) today announced the launch of its personalised luxury travel curation service under the name «ASMALLWORLD Private». The high-end travel service, provided by a team of expert travel designers, will offer bespoke travel arrangements to ASMALLWORLD members, as well as non-members. The expansion of ASMALLWORLD's travel services aims to capture a meaningful share of its members' CHF 1.1B of hotel spend and is expected to contribute significantly to the company's revenue and profitability growth going forward.

ASMALLWORLD today announced that it has launched its high-end travel agency under the name 'ASMALLWORLD Private.' The new service offers personalised luxury travel curation service, provided by a team of expert travel designers who will carefully curate the ultimate travel experience for each customer, based on their individual needs and preferences.

ASMALLWORLD Private was founded based on the belief that great travel experiences are created through passion, knowledge and an unwavering focus on detail. Based on this philosophy, the service is focused on delivering a high-end travel experience tailored to individual needs. The offering primarily focuses on leisure travel and covers all destinations and holiday types, including beach vacations, skiing trips, luxury and expedition cruises, safaris and honeymoons.

ASMALLWORLD Private is managed out of London, where most of ASMALLWORLD's travel team is based, and leverages the established business relationships from LuxuryBARED, a travel agency which was acquired by ASMALLWORLD in February this year.

As a proud member of Virtuoso, Hilton Impresario, Hyatt Privé, the Peninsula Pen Club and the Leading Hotels of the World Vita, ASMALLWORLD Private offers customers many additional travel benefits like room upgrades, early check-ins, late-checkouts, daily breakfast for two and consumption vouchers worth USD 100 per stay.

Fully integrated into ASMALLWORLD but open to non-members as well

ASMALLWORLD Private is fully integrated into the ASMALLWORLD platform and can be accessed via the ASMALLWORLD app and website so members can easily get in contact with the ASMALLWORLD Private team and book their next journey. At the same time, the service is also available for non-members who can access the site via or the public section of the ASMALLWORLD app.

The personalised travel curation service comes at no extra cost and is offered to members and non-members for journeys starting at EUR 5'000.

ASMALLWORLD members with significant travel spend of CHF 1.1B per year

Based on a representative study which was conducted earlier this year, ASMALLWORLD estimates that its members have a combined spend of CHF 1.1B on hotel nights each year. Members undertake an average of 21 leisure trips per year and spend CHF 680M on leisure trips alone, which the offering of ASMALLWORLD Private service targets. While the competition in the travel space is high, the company is confident that ASMALLWORLD Private has a compelling offer, leverages the ASMALLWORLD brand and offers its members a convenient, high-quality service which will allow it to capture a meaningful portion of its members' travel spend over time.

New travel offering will drive service revenue growth going forward

ASMALLWORLD will further expand its travel offering in early 2020, when it plans to go live with its own hotel booking engine, named the ASMALLWORLD Collection. This new hotel booking platform, based on the technology of LuxuryBARED, which was acquired in February, is currently in development and will be fully integrated into the ASMALLWORLD platform, offering a curated, hand-picked selection of the world's most admired hotels.

At launch, 720 hotels will be bookable directly online from the ASMALLWORLD app and website, and customers can chose between the lowest price and the ASMALLWORLD Preferred Rate which comes with additional benefits like room upgrades, early check-ins, late-checkouts, daily breakfast for two and USD 100 consumption vouchers during the stay. The ASMALLWORLD Collection will be available to members and non-members as well.

Both new travel services, ASMALLWORLD Private and the ASMALLWORLD Collection, are expected to significantly contribute to company's revenue and profitability growth going forward.

This press release and further information can be found at



Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich



ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which enables and inspires members to make new connections, travel better, and experience more.

Members of the ASMALLWORLD social network connect through our app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez, Marbella, and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem are:

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

LuxuryBARED, a luxury hotel booking platform offering a curated collection of the world's best hotels and exclusive booking upgrades and privileges

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

ASW Hospitality, a hotel management company that operates and manages the iconic North Island resort in the Seychelles

For more information, please visit:

End of ad hoc announcement

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