ASMALLWORLD AG announces global partnership with Hyatt


ASMALLWORLD AG / Key word(s): Alliance

21-Nov-2019 / 07:00 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.

Press release

ASMALLWORLD AG (SWX:ASWN) announces global partnership with Hyatt

Zurich, 21.11.2019 - ASMALLWORLD AG (SWX: ASWN) further expanded its travel offering by entering a global partnership with Hyatt Hotels & Resorts, as a new member of the Hyatt Privé preferred partner program, which covers the brands Park Hyatt, Grand Hyatt, Andaz, Miraval, Thompson, Alila and The Unbound Collection hotels. This partnership will allow the company to offer its customers exclusive benefits during their stay at these Hyatt properties.

The agreement will make ASMALLWORLD Travel, a fully owned subsidiary of ASMALLWORLD AG, a preferred partner for Hyatt's luxury hotel brands Park Hyatt, Grand Hyatt, Andaz, Miraval, Thompson, Alila and The Unbound Collection hotels. As preferred partner, ASMALLWORLD Travel can offer its customers a host of benefits when they stay at participating Hyatt properties worldwide.

Benefits for customers include daily breakfast for two guests; room upgrades (confirmed within 24 hours of making the reservation or based on availability at check-in); World of Hyatt points and $100 equivalent hotel credit to use during the stay; early check-in and late check-out (subject to availability) and a welcome gift is also provided. These benefits come at no additional cost to the customers.

This partnership with Hyatt Hotels & Resorts will further expand ASMALLWORLD's travel offering and is another important element for the launch of ASMALLWORLD's own hotel booking platform which is currently in development. This new online offering will launch under the name "ASMALLWORLD Collection" and offers customers a curated list of the worlds' most admired hotels. Once live, members and non-members will be able to book hotels directly from the ASMALLWORLD apps and website. The company expects to launch this new service in early 2020.

Jan Luescher, CEO of ASMALLWORLD commented: "As we are preparing for the launch of the ASMALLWORLD Collection early next year, we are pleased to announce this new partnership with Hyatt which will bring many great new properties to our collection and allow us to offer additional benefits to our customers from day one."


ASMALLWORLD Travel is the travel subsidiary of ASMALLWORLD AG, the world's leading travel & lifestyle community. The company offers luxury travel services to ASMALLWORLD members and non-members alike. The company is currently focused on the development of the "ASMALLWORLD Collection," the company's own online hotel booking platform which offers a curated list of the worlds' most admired hotels. In addition to its online business, the company also offers personalised travel curation under the brand "ASMALLWORLD Private" for customers who demand the ultimate travel experience.

This press release and further information can be found at



Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich



ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which enables and inspires members to make new connections, travel better, and experience more.

Members of the ASMALLWORLD social network connect through our app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez, Marbella, and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem are:

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

LuxuryBARED, a luxury hotel booking platform offering a curated collection of the world's best hotels and exclusive booking upgrades and privileges

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

ASW Hospitality, a hotel management company that operates and manages the iconic North Island resort in the Seychelles

For more information, please visit:

End of ad hoc announcement

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