Press release

ASMALLWORLD AG (SWX:ASWN) announces global partnership with Hilton Impresario, Hilton's preferred partner program for Waldorf Astoria and Conrad hotels

Zurich, 07.11.2019 - ASMALLWORLD AG (SWX: ASWN) expanded its travel offering by entering a global partnership with Hilton Impresario, Hilton's preferred partner program for Waldorf Astoria and Conrad hotels. This will allow the company to offer its customers exclusive benefits during their stay.

The agreement will make ASMALLWORLD Travel, a fully owned subsidiary of ASMALLWORLD AG, a preferred partner for Hilton's luxury hotel brands Waldorf Astoria and Conrad. As preferred partner, ASMALLWORLD Travel can offer its customers a host of benefits when they stay at Waldorf Astoria or Conrad properties worldwide.

Benefits for customers include daily breakfast for two guests; room upgrades (based on availability at check-in); double Hilton Honors points and $100 equivalent hotel credit to use during the stay. These benefits come at no additional cost to the customers.

This partnership with Hilton will further expand ASMALLWORLD's travel offering and is an important element for the launch of ASMALLWORLD's own hotel booking platform which is currently in development. This new online offering will launch under the name "ASMALLWORLD Collection" and offers customers a curated list of the worlds' most admired hotels. Once live, members and non-members will be able to book hotels directly from the ASMALLWORLD apps and website. The company expects to launch this new service offering in December.

Jan Luescher, CEO of ASMALLWORLD commented: "This partnership is an important step for the travel offering of ASMALLWORLD. We are quite a new entrant to this space and getting the backing from such an established partner like Hilton shows that they believe in our ambition to become an important player in the high-end travel space."

About ASMALLWORLD Travel

ASMALLWORLD Travel is the travel subsidiary of ASMALLWORLD AG, the world's leading travel & lifestyle community. The company offers luxury travel services to ASMALLWORLD members and non-members alike. The company is currently in final development stage and will go live later this year with "ASMALLWORLD Collection," the company's online hotel booking platform which curates a list of the worlds' most admired hotels for its customers. In addition to its online business, the company offers personalised travel curation under the brand "ASMALLWORLD Private" for customers who demand the ultimate travel experience.

This press release and further information can be found at www.asmallworldag.com.

Contact:

ASMALLWORLD AG
Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich
press@asw.com

The ASMALLWORLD Group

ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which enables and inspires members to make new connections, travel better, and experience more.

Members of the ASMALLWORLD social network connect through our app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez, Marbella, and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem are:

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

LuxuryBARED, a luxury hotel booking platform offering a curated collection of the world's best hotels and exclusive booking upgrades and privileges

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

ASW Hospitality, a hotel management company that operates and manages the iconic North Island resort in the Seychelles

For more information, please visit:

www.asmallworldag.com

www.asw.com

www.first-class-and-more.de

www.first-class-and-more.com

www.finestclubs.com

www.luxuryBARED.com

www.asmallworldhospitality.com

www.north-island.com