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ASMALLWORLD AG subsidiary First Class & More launches paid memberships and full service offering for English-speaking customers

19.09.2019

ASMALLWORLD AG / Key word(s): Product Launch

19-Sep-2019 / 17:54 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.


Press release

ASMALLWORLD AG (SWX:ASWN) subsidiary First Class & More launches paid memberships and full service offering for English-speaking customers

Zurich, 19.09.2019 - ASMALLWORLD AG (SWX: ASWN) subsidiary First Class & More International AG today launched its full range of services including paid memberships in English. This allows the company to go beyond the DACH region and offer its services to English-speaking customers for the first time. The company intends to expand its position as market leader in the DACH region internationally and aims to significantly increase its user base in the process. Further, synergies with the English-language ASMALLWORLD community can now be realised for the first time, especially with regards to the acquisition of new customers for both services.

 

ASMALLWORLD AG (SWX: ASWN) subsidiary First Class & More International AG is expanding its range of services and just introduced paid memberships on its English-language website www.first-class-and-more.com. The website, which saw its soft launch in June, makes the company's extensive Smart Luxury Travel offering accessible to English-speaking customers for the first time.

The new memberships, which are subject to a fee, were based on the successful German-language service and cost EUR 59 for a Gold membership, EUR 199 for Platinum and EUR 999 per year for Diamond. Members get access to the best deals for flights and hotels, insider strategies for airline and hotels loyalty programmes, the monthly Insider News and access to additional services, allowing members to enjoy luxury travel at insider prices.

With the introduction of paid memberships, the company is starting to monetize its services outside the DACH region for the first time. The English-language offer will greatly expand the company's market potential and the international business is set to become an important revenue source in the future. The geographical focus of the new website will be on English-speaking customers in Europe, particularly the UK, Scandinavia and Benelux.

Realization of synergies with the ASMALLWORLD Community

ASMALLWORLD AG took over First Class & More in 2018. The aim was to internationalise the German language offer of First Class & More as well as to use the features of First Class & More for the ASMALLWORLD Travel & Lifestyle Community. With the expansion of its English language services for its international website and the introduction of paid memberships, the company made a significant step forward to achieving this goal, also allowing it to jointly market the two services.

About First Class & More

First Class & More was founded in 2009 and specialises in Smart Luxury Travel. It is the leading German-language insider portal for luxury travel and enables members to enjoy luxury travel at insider prices.

Until now, the company has mainly been active in the DACH region under the website www.first-class-and-more.de. The English-language site of First Class & More was launched in June 2019 and is accessible at www.first-class-and-more.com.

This press release and further information can be found at www.asmallworldag.com.

Contact:

ASMALLWORLD AG
Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich
press@asw.com

 

The ASMALLWORLD Group

ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which enables and inspires members to make new connections, travel better, and experience more.

Members of the ASMALLWORLD social network connect through our app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez, Marbella, and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem are:

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

LuxuryBARED, a luxury hotel booking platform offering a curated collection of the world's best hotels and exclusive booking upgrades and privileges

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

ASW Hospitality, a hotel management company that operates the ASMALLWORLD Hotel Collection and manages the iconic North Island resort in the Seychelles

For more information, please visit:

www.asmallworldag.com

www.asw.com

www.first-class-and-more.de

www.first-class-and-more.com

www.finestclubs.com

www.luxuryBARED.com

www.asmallworldhospitality.com

www.north-island.com



End of ad hoc announcement

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