ASMALLWORLD successfully hosted the sold-out ASW Summer Weekend in Saint-Tropez; announces Marbella as new flagship event


EQS Group-Media / 28.05.2018 / 17:54

Press release

ASMALLWORLD successfully hosted the sold-out ASW Summer Weekend in Saint-Tropez; announces Marbella as new flagship event


Zurich, 28.05.2018 - Last weekend, ASMALLWORLD welcomed over 150 people to the legendary jet-set hotspot Saint-Tropez for the second edition of its ASW Summer Weekend. Owing to the ongoing success of its flagship events, ASMALLWORLD has also introduced an Endless Summer Weekend, which will take place from September 7th to 9th in Marbella, Spain and confirmed the ninth edition of its Winter Weekend, from December 14th to 16th at the Gstaad Palace, in Switzerland.


Over 150 guests attended the sold-out ASW Summer Weekend in Saint-Tropez

After last year's successful introduction of the ASW Summer Weekend, ASMALLWORLD hosted this second edition of the flagship event in the world-renowned jet-set destination Saint-Tropez. At this sold-out event, over 150 members came from all over the world to celebrate the start of the 2018 summer season in style on the French Riviera.

During a weekend full of festivities, guests stayed at the five-star Hotel de Paris, dined at the famous restaurants L'Opera and La Petite Plage, enjoyed an afternoon in the sun at Bagatelle Beach and danced the night away at the legendary Les Caves du Roy night club. Guests paid between EUR2,000 and EUR4,000 for a weekend ticket, which included accommodation, food and entertainment

ASMALLWORLD CEO Jan Luescher remarked: "It is exciting to see that we were able to grow this year's edition of our fabulous ASW Summer Weekend even further. Saint-Tropez has become another important flagship event in our annual events calendar".


ASW Endless Summer Weekend in Marbella

Given their popularity, ASMALLWORLD has added an additional flagship event in the summer hotspot Marbella. From September 7th to 9th, ASMALLWORLD members will have the opportunity to end the summer season with a blast, during a weekend full of festivities. Tickets are already on sale and many members have expressed interest.

"Our members have asked us to expand our event schedule. They trust us to create curated experiences for them, which they can enjoy with fellow members from all over the world. The first ticket sales for Marbella have already taken place in Saint-Tropez and I am confident that Marbella has the potential to become another annual fixture on our events schedule." commented ASMALLWORLD's Jan Luescher.

9th ASW Winter Weekend in Gstaad confirmed

In addition to the flagship event in Marbella, ASMALLWORLD also confirmed the 9th edition of its ASW Winner Weekend, in picturesque Gstaad, in the Swiss Alps. The glamorous weekend event will take place from December 14th to 16th, 2018 at the Gstaad Palace Hotel, which will open its doors exclusively for ASMALLWORLD, one week prior to the official season opening.

Last year, the long-running event series drew 250 guests from over 25 countries and surprise guest Wyclef Jean spontaneously provided the musical entertainment for the weekend. At the same time, the traditional ASMALLWORLD Foundation Gala raised over CHF 100,000 for the reconstruction of the Caribbean island of Barbuda, where the severe hurricane season had produced a great deal of damage.


Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich

ASMALLWORLD - share the good life

ASMALLWORLD, the leading international lifestyle community, is a private social network that connects people with shared passion for the good life.

Each year, ASMALLWORLD organises more than 1000 events around the world, where members can expand their private and professional networks. The ASMALLWORLD website and mobile apps offer members the opportunity to engage in discussions, obtain travel advice from the Travel Guides or other members, or meet fellow members whilst travelling the world. Members also enjoy exclusive privileges from international partners such as status upgrades, discounts and additional services.

Besides the global ASMALLWORLD community, Zurich-based ASMALLWORLD AG operates ASW Travel AG, which provides bespoke travel arrangements for its customers, as well as The World's Finest Clubs AG, which offers its members access to the most exclusive nightlife venues around the world.

More at and

Key word(s): Events

End of Corporate News


show this