ASMALLWORLD AG (ASWN) launches listing on the SIX Swiss Exchange and lists registered shares at a price of CHF 9.75 per share


Zurich, 15.03.2018 – Today ASMALLWORLD AG announces the launch of its listing on the SIX Swiss Exchange with the publication of the prospectus and the fixing of the listing price at CHF 9.75 per share. ASMALLWORLD will not issue new shares because the company does not require any additional financial resources for the next planned growth steps.

Not for direct or indirect release, publication or distribution in the United States of America, Canada, Australia, Japan or any other jurisdiction in which such release, publication or distribution is unlawful.

  • First listed social media company on the SIX Swiss Exchange.
  • Listing of 8,137,153 registered shares with a par value of CHF 1.00 per share.
  • The listing broadens the company's scope of action and gives ASMALLWORLD additional strategic flexibility for M&A transactions.
  • In the 2017 financial year, ASMALLWORLD increased its membership by 27% to 28,500, revenue per member by 17% to CHF 198 and total revenue by 21% to CHF 5.0 million. The company is currently debt-free.
  • ASMALLWORLD expects a 20-25% increase in the number of members and a
    30-40% increase in turnover in the financial year 2018.
  • The first trading day on the SIX Swiss Exchange is scheduled for 20 March 2018.

Patrick Liotard-Vogt, Chairman of the Board of Directors of ASMALLWORLD AG, comments: "We are pleased to be the first social media company to be listed on the Swiss Stock Exchange. With the going public, the visibility and strategic options for ASMALLWORLD will increase significantly. The listing on the SIX Swiss Exchange gives access to the capital markets and facilitates potential M&A transactions."

Jan Luescher, CEO of ASMALLWORLD AG, adds: "The listing in Switzerland is another milestone for our company. We are well positioned to continue to grow at an above-average rate in the future and to substantially increase our membership and revenues."


Private social network with currently 28,500 members
The main activity of ASMALLWORLD AG, headquartered in Zurich, is the operation of ASMALLWORLD, a global private social network. ASMALLWORLD is not advertising-financed, but primarily generates income through membership fees (annual fee of CHF 100 for ASMALLWORLD and CHF 2,400 for The World's Finest Clubs) and other services for its members. The current membership structure is attractive: an average of 37 years old, cosmopolitan and people with an affinity for travel, experience-oriented. 55% of the existing members come from cities in Europe, 22% from North America and 23% from other countries.

Highest revenue per member in comparison to competitors
ASMALLWORLD achieves a much higher turnover per member (ARPU - Average Revenue Per User) compared to other social media companies. With an ARPU of CHF 198 generated in the 2017 financial year, ASMALLWORLD significantly outperformed LinkedIn (CHF 33.0), Facebook (CHF 18.9) or Twitter (CHF 7.2) and Snapchat (CHF 4.2). In combination with the 27% increase in the number of members, revenues in 2017 surged to CHF 5.0 million, 21% more than in the previous year. The further growth strategy is financed by a CHF 5 million credit line from anchor investor ASW Capital AG.

Strategy 2022: sales increase of 30% per year targeted
With its scalable business model, ASMALLWORLD AG has attractive growth prospects. The goal is to increase the number of members to 100,000 and revenues to CHF 20 million by the end of 2022. Four growth initiatives contribute to this: a) increased penetration in the core markets (top 30 cities), b) geographical expansion into new cities around the globe, c) introduction of premium memberships and d) expansion of services.

Listing structure
As part of the listing, 8,137,153 registered shares with a nominal value of CHF 1.00 per share are being listed. In addition, a further 1,000,000 registered shares will be formally listed, which would allow these shares to be issued from conditional capital. Of these, 440,000 registered shares are reserved for the employee option program, corresponding to a maximum of 5.4% of the share capital at the time of listing. It is planned that the registered shares will be traded in the SIX Swiss Exchange's Swiss Reporting Standard as of 20 March 2018.

Listing price in line with other social media valuations
In line with the capital increases of CHF 5.4 million carried out by ASMALLWORLD since 2016, the reference price was fixed at CHF 9.75 per share. This results in a company valuation of CHF 79.3 million. The reference price corresponds to a turnover multiple of around 12x, based on the expected turnover of CHF 6.5 to 7.0 million in 2018. Comparable competitors had the following turnover multiples (estimated turnover in the 12 months after going pubic): Xing (14x), LinkedIn (16x), Facebook (23x) or Snapchat (33x).

Free Float of 40%
The main shareholder of ASMALLWORLD AG is ASW Capital AG, with a share of around 60%. ASW Capital AG is a Swiss holding company with a long-term investment horizon. Therefore, the principal shareholder will enter into a lock-up agreement and will hold at least 4,100,000 registered shares until March 2020, currently corresponding to a 50% stake in ASMALLWORLD AG shares. The free float is 40%.


Key data


SIX Swiss Exchange (Swiss Reporting Standard)



Swiss security number




Nominal value

CHF 1.00 per registered share

Number of listed shares


Listing price

CHF 9.75 per share

Market capitalisation at listing price

CHF 79.3 million

First day of trading

Expected on 20 March 2018


This press release and further information can be found at



Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich

ASMALLWORLD – share the good life

ASMALLWORLD a private social network that connects people with shared passion for the good life.

Each year, ASMALLWORLD organises more than 1000 events around the world, where members can expand their private and professional networks. The ASMALLWORLD website and mobile apps offer members the opportunity to engage in discussions, obtain travel advice from the Travel Guides or other members, or meet other members whilst travelling the world. Members also enjoy exclusive privileges from international partners such as status upgrades, discounts and additional services.

Besides the global ASMALLWORLD community, Zurich-based ASMALLWORLD AG operates ASW Travel AG, which provides bespoke travel arrangements for its customers, as well as The World's Finest Clubs AG, which offers its members access to the most exclusive nightlife venues around the world.

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