ASW Events AG organizes and hosts about 100 experiences and events per month for ASMALLWORLD members. Events differ in terms of complexity, pricing and deliver mechanism. The company is headed by Jan Luescher, Group CEO, and the main revenue steam is generated from ticket sales. Tickets are exclusively offered and sold on ASMALLWORLD (no public distribution).
ASW Travel AG provides bespoke luxury travel services for an affluent audience. It organizes travel packages of an exclusive nature, providing unmatched experiences to its customers, including the most distinguished hotels, private jets, yachts and villa bookings. It operates as ASW Travel and Lucibello, in a dual brand strategy. The company is led by Karl-Henrik Nilsson, an experience executive in the field of luxury travel. The main revenue stream is generated from selling bespoke travel arrangements.