ASMALLWORLD AG: to manage the renowned North Island Resort in the Seychelles, under Marriott International's Luxury Collection brand


ASMALLWORLD AG / Key word(s): Alliance

21-Feb-2019 / 07:30 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.

Press release

ASMALLWORLD AG (SWX:ASWN) to manage the renowned North Island Resort in the Seychelles, under Marriott International's Luxury Collection brand

Zurich, 21.02.2019 - ASMALLWORLD AG announces that it will manage the iconic North Island Resort in the Seychelles, that will join Marriott International's the Luxury Collection brand portfolio in December 2019. This unparalleled island paradise is the first hotel in the newly-created ASMALLWORLD Hotel Collection.

ASMALLWORLD takes over management of North Island (, a private island in the Seychelles, through its newly incorporated subsidiary ASW Hospitality AG. ASMALLWORLD will oversee the day-to-day operations of the resort and its integration into Marriott International's Luxury Collection brand portfolio later this year. The resort will be the first hotel in the portfolio of the newly launched ASMALLWORLD Hotel Collection. This announcement comes only weeks after ASMALLWORLD announced the acquisition of LuxuryBARED, an online luxury travel agency, and will further strengthen ASMALLWORLD's position in the luxury travel space.

"We are very excited to launch the ASMALLWORLD Hotel Collection with such a world-renowned hotel as North Island. This first step towards building our very own luxury hotel collection will allow us to offer our travel-savvy members a unique destination, while at the same time increasing the occupancy rate and the profitability of the property" says CEO Jan Luescher.

North Island, one of the world's most iconic resorts

Located amongst the inner granitic islands of Seychelles, North Island is owned by the North Island Company Limited and is anticipated to join The Luxury Collection brand portfolio of world-renowned hotels and resorts in December 2019. North Island, a Luxury Collection Resort is located approximately 30 kilometres northeast of Mahe Island, the main and largest island of Seychelles. Arriving at the property is both simple and tailored for guests, with the site being a 15-minute helicopter transfer or a one-hour boat trip from Mahe Island.

North Island is one of the world's most iconic holiday destinations: Prince William and Kate spent their honeymoon at this hotel, as did George and Amal Clooney. Since its opening in 1997, North Island has been a recognized sustainable tourism destination. North Island boasts fertile land and has been referred to as the 'laboratories of evolution' due to its rich biodiversity and natural, stunning aesthetics. The tropical retreat is set in 210 hectares of lush vegetation and is home to coconut palms and takamaka trees, all surrounded by pristine beaches and the azure waters of the Indian Ocean. In 2006, the island implemented a conservation and island rehabilitation program to protect endangered and endemic species on the island and to preserve its diverse ecosystem.

North Island features eleven 450 sqm private guest villas, offering each guest an unparalleled sense of exclusivity and luxury. The island also houses a lounge, dining room and library, health spa and gym, an infinity pool and a sunset bar and restaurant located away on the western side of the island. Rates start around USD 8,000 per night.

Management by ASW Hospitality AG

ASW Hospitality AG, a newly created subsidiary of ASMALLWORLD AG, will be managing the island resort going forward. Michael Manz, renowned Swiss hotel owner and manager of the only Swiss Ritz-Carlton Hotel in Geneva, is the chairman of the new company.

Through a franchise agreement, North Island will become part of Marriott International's Luxury Collection brand portfolio in December 2019, and will operate as 'North Island, a Luxury Collection Resort. This agreement will leverage Marriott International's strong marketing network and its large customer base around the globe while complementing the hotel's own marketing and sales efforts.

"We are excited to further expand The Luxury Collection portfolio across the Middle East and Africa with the addition of our first property in one of the world's most desirable destinations, the Seychelles" says Jerome Briet, Chief Development Officer, Middle East & Africa for Marriott International. "North Island offers private seclusion along with a truly indigenous experience, making it the ideal destination for global explorers"


The ASMALLWORLD Hotel Collection

The ASMALLWORLD Hotel Collection has the ambition to inspire the ASMALLWORLD community to travel to the world's most iconic destinations and experience the highest hospitality standards. The exceptional North Island will be the first hotel in this new collection, and the first hotel under ASMALLWORLD management. Over time, ASMALLWORLD aims to further expand the collection by adding similarly extraordinary hotel properties to its management portfolio. The ASMALLWORLD Hotel Collection allows ASMALLWORD to further expand its service offering and will leverage its global community of travel-savvy members.

Jan Luescher, ASMALLWORLD's CEO, commented: "North Island is one of the very few resorts the whole world knows and talks about. ASMALLWORLD is proud to manage this iconic property and to work alongside Marriott International to get more ASMALLWORLD and Marriott International's loyal guests to experience this one-of-a-kind resort."


About the Luxury Collection(R) Hotels & Resorts

The Luxury Collection(R), part of Marriott International, Inc., is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Originated in 1906 under the CIGA(R) brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 100 of the world's finest hotels and resorts in more than 30 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information and new openings, visit or follow Twitter, Instagram and Facebook. The Luxury Collection is proud to participate in Marriott Bonvoy, the new name of Marriott's travel program replacing Marriott Rewards(R), The Ritz- Carlton Rewards(R), and Starwood Preferred Guest(R) (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enrol for free or for more information about the program, visit

This press release and further information can be found at



Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich

ASMALLWORLD - share the good life

ASMALLWORLD, the world's leading lifestyle community, is a private social network that connects people with a shared passion for the good life.

Each year, ASMALLWORLD organizes more than 1000 events around the world, where members can expand their private and professional networks. The ASMALLWORLD website and mobile apps offer members the opportunity to engage in discussions, obtain travel advice from the Travel Guides or other members, and meet other members whilst travelling the world. Members also enjoy exclusive privileges from international partners such as status upgrades, discounts and additional services.

Besides the global ASMALLWORLD community, Zurich-based ASMALLWORLD AG operates First Class & More, a subscription-based luxury travel community, ASW Travel AG, which provides bespoke travel arrangements for its customers, LuxuryBARED, a luxury hotel booking platform offering exclusive benefits in a curated collection of the world's best properties, as well as The World's Finest Clubs AG, which offers its members access to the most exclusive nightlife venues around the world.

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